Marketing support
for indie devs,
by indie devs.

You built the game. We help people find it.

No publisher cut, no upfront costs, no empty promises.

Just real support from people who have been through it.

See what we offer Get in touch
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Real devs.
Real experience.

Optional Objectives is a side venture of Bag of Ducks Studios, a small indie dev team that has shipped a real game, dealt with a publisher, survived launch week, and learned the hard way what actually works.

We are not a marketing agency. We do not have a team of analysts. What we have is genuine first-hand experience doing exactly what we are offering to do for you, building community, reaching out to creators, surviving launch chaos, and keeping players engaged after the dust settles.

We work with a small number of games at a time, during the gaps in our own development calendar. Our own games always come first. That limits who we can help, but it means when we take something on, we are actually paying attention.

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Dev background

We have shipped a game on Steam and know what launch actually looks like from the inside.

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Community first

Discord management, review responses, Steam discussions, we handle the stuff devs dread.

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No upfront costs

Rev share only. We only win if your game does. That is the only deal we are interested in.

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Post-launch support

Depending on your tier, we stick around after release. That first week is brutal and we have been there.

Games we have worked on.

We are early, and we are honest about that. Here is what we have shipped and supported so far.

โœฆ Bag of Ducks Studios ยท 2026
All Hail the Orb

All Hail The Orb is a short, quirky pixel-art incremental game about powering a mysterious orb, summoning cultists, exploring a dungeon and slowly unlocking automation as devotion builds. The tone is light-hearted and a little silly, with no fail states, relaxed pacing, and yes… many, many ducks.

33K+
Wishlists
96%
Positive
15K+
Demo plays
4H+
Avg playtime
More games coming. We are selective about who we work with, and that is intentional.

Simple tiers.
No surprises.

Revenue share only, calculated on net revenue after VAT, refunds, chargebacks, and Steam platform cut. You cover agreed tool costs. We cover everything else.

Sidequest
5% Net Revenue ยท Up to 4 months post-launch
  • Steam page review
  • Creator outreach & key distribution
  • Launch week community support (Discord, Steam Discussions)
  • First sale preparation & guidance
  • 1 month pre-launch, 2 weeks post-launch
  • Best for games close to ready
New Game+
Custom ยท Let's talk
  • Everything in Main Quest
  • Assistance with hotfix & update announcements
  • Post-launch community & review management
  • Launch week bug feedback reports
  • Content creator interactions
  • Custom support timeframes
โ†’No promises on numbers. Wishlists, sales, review counts, we do not guarantee them and anyone who does is lying to you.
โ†’Tool costs. Some tools are genuinely worth it. We will tell you what we need and you decide if you are comfortable covering it.
โ†’Written agreement for everything. Clear terms on percentage, timeframe, scope, and tool costs before anything starts.
โ†’We are selective. Not every game is a fit. If we cannot genuinely help, we will tell you upfront.

The studio.

Parent studio
Bag of Ducks Studios

The indie game development studio behind Optional Objectives. A three-person team, one developer, one operations lead, and a pixel artist, building games with a genuine love for the craft.

With one full release sitting at Overwhelmingly Positive and another game already in the works, Optional Objectives exists because we wanted the quiet months between development cycles to mean something for other devs who need a hand.

Visit Bag of Ducks Studios โ†’
Bag of Ducks Studios

Interested? Let's talk.

No commitment, no pitch deck.

Just tell us about your game and where you are at.

We will have an honest conversation about whether we can actually help.

Or email us directly at contact@optionalobjectives.com